Welcome to Thursday's
This one is real easy yet, once again, so many people misuse them constantly.
Its is the possessive form of "it."
I saw Les Misérables during its initial run.
This stove has its own timer.
The bird lost some of its feathers.
Where is its head office?
It's is a contraction of "it is" or "it has."
Do you think it's ready?
I read your article - it's very good.
Do you know where my purse is? It's on the table.
It's been a long time.
The ironclad rule - no exceptions - is that if you can replace the word with "it is" or "it has," use it's. Otherwise, it's always its.
Today's Grammar Blooper: